It's been a year since we launched the initial 'Grill Index' , where we ranked the world's biggest grill brands on factors such as their social reach, engagement, Google searches and more.
Now, it's time to take a look at the latest states of the BBQ industry with our 2022 Annual Report.
We begin, as always, with our ranking of the 30 hottest grill brands in the world, based on: Instagram followers, Instagram engagement, Instagram mentions, Google search volume and change in search volume.
Traeger Grills has taken the grilling world by storm this year, soaring to the top spot for its impressive Instagram followers. The brand has seen a huge increase in Instagram followers since our 2021 edition of the index. But have fallen by 37% in Google annual search results.
Weber Grills is among the oldest and most recommended grill brand, so it’s no wonder that this brand is in the top three. Weber has seen 2.9 million searches just in the last 12 months. The brand is known for its durability, style, being reliable, and worry free 10-year warranty.
Another great brand in our top 10 is the highly successful Griddle. Blackstone Grill boasts 206K Instagram followers, with a profile featuring griddle, recipes, influencer collaboration, useful tips and tricks. It has an annual search volume of 5,400,000.
This Georgia based outdoor cooking, grill and BBQ brand jumped up to fourth place in this year’s edition. Big green egg has a decent social media engagement with their followers (0.20%), and highest 719,029 brand hashtags used as a reference for images.
Nomad Grill has made it to our top 10 grill brands, and rightfully so, manufacturing portable grill that wouldn’t rust out or fall apart mid-adventure. Nomad Grill has 310 thousand followers on Instagram, and its Google searches have gone up 31.03% in the last year.
One brand that saw a lot of popularity in recent years is the Kamado Joe at 6th position. Thanks to the insulative properties of ceramic, charcoal kamados are great smokers in terms of both cooking power and fuel efficiency. The brand has built an impressive and loyal Instagram following of 127K.
In seventh place is Recteq, a huge brand in North America. Although Recteq Google search volume spiked this year by 19%. A huge 486 thousand searches for the brand were recorded this year. Started by Cundy and Ray Carnes in 2009 as REC TEC Grill today they move to other avenues of outdoor products.
In eighth place is Char-Griller, which snagged the second-highest score in the Quality category. Char-Griller makes some of the cheapest outdoor cookers on the planet. So you know the BBQ food is excellent here. The brand has 147K followers on Instagram with an engagement rate of 0.19%.
In ninth place is Cam Chef, the hugely popular pellet grill brand. Cam Chef ranks as the sixth most Instagrammable grill brand in the world with 77 thousand posts with an engagement rate of 0.16%. It’s also amongst the most searched, with around 886 thousand searches in the last twelve months.
Another brand that is new to our top 10 is the largest privately-owned manufacturer of fireplaces, grills, and gas furnaces in North America. Napoleon Grill boasts 62.1K Instagram followers, an impressive 1.07% Instagram engagement rate, and 882 thousand search this year.
|
Rank |
Brand |
Follower |
Hashtags |
Engagement Rate |
Search Volume |
Search Growth |
Overall Score |
|---|---|---|---|---|---|---|---|
|
1 |
Traeger Grills |
1100K |
685,388 |
0.64% |
2,412,000 |
-37.09% |
290.87 |
|
2 |
Weber Grills |
410K |
659,896 |
0.38% |
2,952,000 |
-18.05% |
166.58 |
|
3 |
Blackstone Grill |
206K |
107,728 |
0.10% |
5,400,000 |
-41.75% |
134.78 |
|
4 |
Big Green Egg |
263K |
719,029 |
0.20% |
2,412,000 |
-14.06% |
126.87 |
|
5 |
Nomad Grill |
310K |
4,854 |
0.30% |
177,600 |
31.03% |
87.71 |
|
6 |
Kamado Joe |
127K |
233,370 |
0.21% |
1,320,000 |
-5.79% |
62.75 |
|
7 |
Recteq |
112K |
55,273 |
0.31% |
486,000 |
19.04% |
50.52 |
|
8 |
Char Griller |
147K |
57,288 |
0.19% |
888,000 |
-9.23% |
48.92 |
|
9 |
Camp Chef |
164K |
77,894 |
0.16% |
886,000 |
-16.39% |
48.88 |
|
10 |
Napoleon Grill |
62.1K |
65,486 |
1.07% |
882,000 |
-23.33% |
44.02 |
|
11 |
Lotus Grill |
10K |
21,720 |
1.66% |
496,000 |
-10.34% |
43.31 |
|
12 |
George Foreman |
7.2K |
23,653 |
0.13% |
1,980,000 |
-8.62% |
40.47 |
|
13 |
Coleman |
118K |
1,289 |
0.78% |
118,800 |
-16.92% |
34.34 |
|
14 |
Oklahoma Joes |
75.5K |
40,217 |
0.29% |
486,000 |
-5.88% |
29.72 |
|
15 |
Green Mountain Grills |
81.2K |
71,612 |
0.51% |
726,000 |
-32.83% |
28.17 |
|
16 |
Yoder Smokers |
71.8K |
46,571 |
0.23% |
397,200 |
-7.35% |
25.44 |
|
17 |
Monument Grills |
3.7K |
1,134 |
0.66% |
97,200 |
12.69% |
23.26 |
|
18 |
Char-Broil |
66.5K |
66,235 |
0.09% |
894,000 |
-29.85% |
20.84 |
|
19 |
Nex Grill |
22.1K |
7,195 |
0.08% |
397,200 |
12.72% |
20.73 |
|
20 |
Blaze Grills |
7.4K |
4,587 |
0.88% |
145,200 |
-12.50% |
17.24 |
|
21 |
Cuisinart |
143K |
1,948 |
0.24% |
43,200 |
-36.84% |
16.28 |
|
22 |
Z GRILLS |
20.6K |
10,942 |
0.12% |
397,200 |
-2.50% |
13.83 |
|
23 |
Kalamazoo |
17.2K |
1,181 |
0.18% |
80,400 |
5.88% |
11.91 |
|
24 |
SNS Grills |
13.2K |
3,664 |
0.25% |
34,800 |
3.95% |
10.83 |
|
25 |
Asmoke |
3.3K |
1,311 |
1.25% |
35,400 |
-36.90% |
9.85 |
|
26 |
Masterbuilt |
65.1K |
27,563 |
0.12% |
266,400 |
-25.25% |
9.41 |
|
27 |
Louisiana Grills |
54.6K |
18,032 |
0.11% |
217,200 |
-21.91% |
7.40 |
|
28 |
Everdure |
38.7K |
6,066 |
0.16% |
79,200 |
-18.51% |
3.75 |
|
29 |
Gas One |
5.3K |
1,859 |
0.65% |
43,200 |
-28.71% |
1.62 |
In this modern world we live in, social media is a key tool for any business. That’s especially true in the grill industry, where thousands of brands are competing to win the hearts of potential customers.
Grill brands are often the most or least followed and engaged with on social media, often posting tutorials and tips and recipe content, as well as collaborating with influencers and food bloggers.
Let’s dive into the grilling brands who are killing it on social media:
